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Marketing advice

Marketing of properties for sale is usually a rather muted and impersonal process in the UK. However, Green2Blue believe house buying and selling is a highly personal and individual matter for all concerned.

Therefore the main focus for your chosen estate agent is is to create as much interest in houses for sale by using modern methods and applying personal energy to the whole marketing process.

Green2Blue prides itself on providing as much detailed information as possible to assist potential purchasers to make up their minds. This care about property details attracts potential buyers and saves unnecessary viewings of unsuitable properties by buyers.

The extra effort to display houses to their best advantage pays off in improved customer satisfaction.

This being said means the estate agent or property specialist you choose should offer you at a minimum:

  • a map of the general area, this way you can familarise yourself with all ammenities
  • directions how to find the property, meaning you get there on time
  • a general description of the property, knowing what to expect
  • room measurements & description, to make sure it meets your house needs
  • a floor plan of the building, illustrating the layout of the property
  • square footage of the property, sizes to assist in planning
  • professional quality interactive video virtual tour, to maximise advertising
  • high quality still pictures of the garden and the property
  • a fold-out glossy brochure either in PDF or printed.

For Sale Display Board

Green2Blue insists you have your property specialist erect a 'For Sale' sign for your house, this increases awareness in the local area and will speed up the marketing of the property.

Web Advertising

Well over half of the UK's population has access to the Internet, be it at home, work or elsewhere. Broadband connections are booming and revolutionising how people search for homes on-line. Research shows that over 75% of successful home movers use the internet to search for property. Therefore it is critical your estate agemnt has a strong relationship with the largest residential property sale portals, e.g Rightmove.com, fish4homes.co.uk etc.

Web advertising for properties achieves 80% penetration for property searches in the UK. These web portals will attract the widest range of potential buyers who are then redirected to your properties page on your property specialists website.

We will also add your property to www.green2blue.co.uk for FREE

The web site for Green2Blue, www.green2blue.co.uk has a radically different approach, is immediately attractive, has helpful local information and is simple to operate for buyers.  We have made great efforts to make the web site interesting with comprehensive property details about each house with floor plans and virtual tours as a standard marketing package. Why not post your Property for sale on g2b.

Potential house purchasers may initially come via Rightmove or fish4homes website. However, they usually browse other sites to look for more information about the area they intend buying a house in. Green 2 Blue provides useful information to all buyers and sellersmaking it an ideal place to add your property, we also add the house for sale to our blog, click below for an example house blog listing:-

Example property g2b sold in 2008

Local and National press for properties

Before signing up with an Estate agent make sure they use the Local press or even the National press to list your house for sale.

To sum up

Make sure your chosen estate agent uses all the different advertising mediums such as newspapers, directories, property portals, For Sale boards, glossy brochures that you would expect when selling your house.and remember if your interested in adding your property to g2b, we have the advantages of having an simple modern web site and property buying and selling guides.

 

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